Loni Crumb, Ed.D.
Southeast Regional Hub Contact - Greenville, NC
Dr. Loni Crumb is a Licensed Clinical Mental Health Counselor, National Certified Counselor, and CEO of Carolina Cares Counseling & Consulting, PLLC. She serves as an Associate Professor in the Counselor Education Program at East Carolina University, where her work centers on community-engaged scholarship. Dr. Crumb has authored and delivered more than 100 scholarly publications and professional presentations focused on counseling, wellness, and personal and professional development, integrating rigorous scholarship with visionary leadership. Dr. Crumb is internationally recognized for her work with rural and underserved communities. Her scholarly and professional interests include P–16 rural education, behavioral and mental health, workforce development, and social justice–oriented and multicultural training. She is frequently cited, featured, or interviewed in national and international outlets, including Counseling Today, Counselor Education and Supervision, and Theory & Practice in Rural Education, as well as radio and news media. Her expertise has informed discussions on mental health and education across the United States and internationally, including in Belize, Canada, Greece, Italy, Qatar, Nigeria, Wales, and Turkey. Through sustained school–university–community partnerships, Dr. Crumb has secured significant funding through grants, contracts, and philanthropic gifts to advance mental health services and educational access for underserved populations. She serves on the National Rural Education Association’s Rural Research Advisory Committee and has been recognized for her scholarly innovation and global engagement (Research Innovations in Counseling Practice and Counselor Education Award, National Board of Certified Counselors, 2024–2025; Trendsetter Award, Office of Research, Economic Development, and Engagement, East Carolina University, 2024–2025; Achievement in International Service and Engagement Award, East Carolina University Office of Global Affairs, 2024–2025; Mandela Washington Fellowship Reciprocal Exchange Honoree, U.S. Department of State, 2024). Dr. Crumb earned her Ph.D. in Counseling and Student Personnel Services from the University of Georgia, an M.A. in Education and Community Counseling from Clark Atlanta University, and a B.A. in Psychology from North Carolina State University.